With social media’s surge in popularity, consumers have more opportunities than ever to quickly share their experiences about products, services, and brands with many other potential customers. Irritated customers often post on social … Continue reading The Future, Plane & Simple
Some of the best objectives that companies can have for their social media marketing plans include developing brand attitude, customer commitment, and trustworthiness. After deciding which goals a company wants to reach … Continue reading Taking Influence to New Heights
It is important for organizations to be present on social media because of its reach. Individuals use social media to share their thoughts following a crisis; thus organizations must have … Continue reading Crisis Mode: Fight or Flight?
Consider a typical day in an airport. Think of the hordes of people, many of whom are trying to get to their vacation destinations as efficiently as possible. Now think … Continue reading Flying High with Service & Content
Airlines are among the many companies who have created strong social media presences in recent years. Due to social media’s rise in prevalence, companies have the ability to better listen … Continue reading Listening: Don’t Wing it
Our blog explores and reports on the most recent ways in which professionals in the field of travel, tourism and hospitality use social media to communicate with their various constituencies. … Continue reading The road to better social media use starts here.
Social Travel Guide 