The road to better social media use starts here.

Our blog explores and reports on the most recent ways in which professionals in the field of travel, tourism and hospitality use social media to communicate with their various constituencies. We provide in-depth research on how hotels, resorts, travel agencies, cruises and airlines are currently communicating with individuals and businesses through social media. In addition, we analyze the efficacy of the leaders in the travel industry across major social media platforms, such as Facebook and Twitter, and provide suggestions for best practices for social media in the industry. Our goal for this blog is to communicate the most up-to-date uses of social media in the aforementioned fields, and how those uses contribute to the progression and evolution of those industries.

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