Some of the best objectives that companies can have for their social media marketing plans include developing brand attitude, customer commitment, and trustworthiness. After deciding which goals a company wants to reach … Continue reading Taking Influence to New Heights
It is important for organizations to be present on social media because of its reach. Individuals use social media to share their thoughts following a crisis; thus organizations must have … Continue reading Crisis Mode: Fight or Flight?
Consider a typical day in an airport. Think of the hordes of people, many of whom are trying to get to their vacation destinations as efficiently as possible. Now think … Continue reading Flying High with Service & Content
Airlines are among the many companies who have created strong social media presences in recent years. Due to social media’s rise in prevalence, companies have the ability to better listen … Continue reading Listening: Don’t Wing it