Our blog explores and reports on the most recent ways in which professionals in the field of travel, tourism and hospitality use social media to communicate with their various constituencies. … Continue reading The road to better social media use starts here.
In the professional world, “fear of the future” is more than just a phrase, it’s the puppeteer that keeps businesses dangling by a string. Even the most successful industries struggle … Continue reading Stay in Line, Online
Many businesses are hesitant about taking the leap to incorporate social media into their marketing strategy. However, the fact of the matter is that social media is here to stay. Social … Continue reading Bloggers: Fad or Forever?
Whenever a new technology takes the world by storm, innovators are quick to ponder what the next big thing will be. However, once every few decades, a new technology makes an impact … Continue reading Checking Inn to the Future
With social media’s surge in popularity, consumers have more opportunities than ever to quickly share their experiences about products, services, and brands with many other potential customers. Irritated customers often post on social … Continue reading The Future, Plane & Simple
In working towards a successful business, members of the cruise line industry always strive to be professional, responsible, and continuously build their brands. Especially in today’s digital world, social media … Continue reading What’s In Shore for Cruise Lines?
While the focus for travel bloggers is on their websites, emerging media offer new ways for bloggers and companies to reach audiences. Snapchat, for example, continues to grow in popularity … Continue reading Oh, Snap!
Some of the best objectives that companies can have for their social media marketing plans include developing brand attitude, customer commitment, and trustworthiness. After deciding which goals a company wants to reach … Continue reading Taking Influence to New Heights