Many businesses are hesitant about taking the leap to incorporate social media into their marketing strategy. However, the fact of the matter is that social media is here to stay. Social … Continue reading Bloggers: Fad or Forever?
Whenever a new technology takes the world by storm, innovators are quick to ponder what the next big thing will be. However, once every few decades, a new technology makes an impact … Continue reading Checking Inn to the Future
There are many types of bloggers influencing travel without making a move themselves. Rather than sharing minute-by-minute updates of their trips like the bloggers mentioned in my last post, these … Continue reading You’re Just My Type
Social media influencers, particularly travel bloggers, inspire their audiences to travel to certain destinations as well as what to post online while they’re there. Traveling the world and sharing the … Continue reading Follow Me to Social Traveling
In the past, hotels, resorts, and other travel destinations would expend hours attracting travel writers to their locations. If the writer came to the destination and wrote a story, the company … Continue reading Why Tour When You can Explore?
Our blog explores and reports on the most recent ways in which professionals in the field of travel, tourism and hospitality use social media to communicate with their various constituencies. … Continue reading The road to better social media use starts here.