We are a team of five James Madison University students conducting research and blogging weekly about our findings for our Introduction to Advertising and Corporate Communication class. We have each chosen a specialization within our field of travel, tourism, and hospitality to focus on for the duration of our blog. We hope you will find our posts to be informative and insightful. Below you can learn a little more about each of our team members.
Hello and thank you for stopping by! My name is Michelle Mullins. I am a creative and driven individual with a passion for living life to the fullest. I enjoy spending time with friends and family, working out, reading, and blogging. I also love traveling and photography and have diagnosed myself with a serious case of wanderlust.
My roots are in northern Virginia, specifically in Leesburg. However, I currently live in Harrisonburg, Virginia where I am attending college at James Madison University.
At school, I am studying Marketing and Media Arts and Design with a concentration in Creative Advertising. I thoroughly enjoy writing and creating multi-media content. I am pursuing a career in brand journalism or social media marketing post-graduation in May of 2018. You can learn more about me at my online portfolio.
I focus on travel blogging in my blog posts.
My name is Haley Boerger and I am from Greensboro, NC. I am currently a junior at James Madison University majoring in Graphic Design and Creative Advertising.
I freelance for a corporate events company called Alterniq that is based in London. I am in charge of designing social media posts and designing marketing materials. I am also Co-Creative Director of the JMU Advertising Club for which we build a real world advertising campaign that we take to competition. I desire to work in an advertising firm or as a designer for a magazine.
I write about how social media has specifically impacted the cruise line industry.
Research Manager & Title Expert
Hey there! My name is Daniel Brammer. Born and raised in Roanoke, VA, I have currently come to be a junior majoring in Media Arts and Design with a concentration in Creative Advertising at James Madison University. I am an active member of Club Baseball, Club Dodgeball, and the Advertising Club. My strong passion for sports fires my competitive nature that I hope to integrate into my future career path. I am also an employee with JMU Athletics as an athletics facilities assistant. In my free time, I enjoy playing sports, listening to music, and being outdoors.
I plan to use my degree to become a marketing research analyst. I love the idea of researching various groups of people to determine what will make them happiest in reaching them through advertisements and social media.
I specialize in the travel agency division of the travel industry in my posts.
My name is Julia Shawver and I am from the small town of Toano just outside of Williamsburg, Virginia. I am currently a junior Media Arts and Design major at James Madison University, concentrating in Creative Advertising, with minors in Art and Human Resource Development.
Besides being passionately engaged in my studies at JMU, I am involved in Golden Key International Honour Society, the JMU Advertising Club, and I am also a photographer and writer for the Bluestone Yearbook. In my spare time I enjoy reading, drawing, painting and traveling.
This past summer I worked as the social media director for a private beach club in Nags Head, NC, where I worked closely with the manager to create and implement a social media marketing strategy. Since then, I have had a great interest in how companies can use social media to connect with their constituents. In the future, I hope to pursue a career as an art director or copywriter.
My focus is on the airline industry in all of my posts for our blog.
My name is Stephen Harran and I am from Manorville, New York. I am a junior at James Madison University majoring in Media Arts and Design, with a concentration in Creative Advertising. I have had corporate experience with an internship at BAE Systems in Greenlawn, NY and advertising experience with an internship at Metricson in Valencia, Spain.
I hope to enter a career of advertising/marketing in the film and television industry. In my free time I enjoy traveling, playing sports and spending time with friends and family.
The specific sector of the travel industry I write my blog posts about is the hotel industry.