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Looking Forward

Graphics courtesy of Haley Boerger

 Bloggers: Fad or Forever? By: Michelle Mullins

A Traveler’s Guide to Social Media” By: Andrea Bartz. The Wall Street Journal. (May 7, 2016)

Social Media and Travel Go Hand in Hand“By: Kimberlee Morrison. Ad Week: Social Times. (August 17, 2015)

Don’t Diss Social Media for Business” By: Brigitte Bradnick. Tower Marketing. (June 23, 2016)

The Top 5 Social Media Trends that will Totally Dominate 2016” By: Emarsys Marketing Team. Emarsys. (December 18, 2015)

Here I am: Authenticity and self-branding on travel blogs” By: Tom van Nuenen, Tilburg University. Tourist Studies Vol. 16. (2016)

Interview with Lindsey Norment, Brand & Promotions Manager, Virginia Tourism Corporation. (November 6, 2016)

Image courtesy of the state of Virginia’s website.

Stay in Line, Online By: Daniel Brammer

Can Traditional Travel Agencies Compete?” By: Nicole Sy.  4 Hoteliers.  (September 23, 2015)

Eight Social Media Challenges for Marketing Managers” By: C.F. Hofacker, D. Belanche.  Spanish Journal of Marketing. (September 2016)

The Travel Agency Industry: Past, Present, and Future” By Ross Fastuca.  Travelport Locomote.  (August 2, 2016)

Images courtesy of the Priceline homepage.

The Future, Plane & Simple By: Julia Shawver

Managing Brands in a Prickly Digital World” By: Donald E. Sexton. Journal of Advertising Research. (September 2015).

American Airlines Wants You To Fly Right” By: George Slefo. AdvertisingAge. (August 28, 2016).

How Businesses Should Be Using Social Media in 2015” By: Sujan Patel. Forbes. (June 24, 2015).

How Finnair Revived Their Employer Brand” By: Petra. Social Seeder. (June 21, 2016).

Image courtesy of Finnair’s blog.

Checking Inn to the Future By: Stephen Harran

Thematic Exploration of Digital Social Media” By: Cait Lamberton & Andrew T. Stephen Journal of Marketing  (November 2016)

Online Hotel Booking” By: Che-Hui Lien, Miin-Jye Wen, Li-Ching Huang, Kuo-Lung Wu (June 22nd, 2015)

Marketing Approach for Continued Improvement” By: Ioana-Simona (November 2nd, 2015)

Image courtesy of

What’s In Shore for Cruise Lines? By: Haley Boerger

Top 10 Ways to Grow Your Cruise Business” By: Questex Media Group. Travel Agent. (August 10, 2016)

Which Cruise Line Came Out On Top On Social This Year” By: Jan Rezab. Marketing Travel. (December 28, 2015)

Sales: The Next Step After Social Media” By: Linda Tran. Dialsource. (December 18th 2015)

Image courtesy of Disney Cruise Line’s Facebook page.

Social Media Platforms

Graphics courtesy of Haley Boerger

#Hashtag, You’re It! By: Daniel Brammer

Making Sense of Travel Hashtags in Digital Travel Marketing ” By: Alan Levine. Skift. (January 15, 2016)

Popular Travel Agent Hashtags to Boost Your Social Media Presence ” By: Amanda Bates.  KHM Travel Group.  (December 15, 2015)

Savvy Agents Harness Social Media to skip the queue for First Ship Visit ” By: TTG Team. Travel Trade Gazette UK & Ireland.  (May 26, 2015)

6 Amazing Small Business Instagram Contest Examples ” By: Author Unknown. Sell Real Likes. (August 20, 2016)

10 Key Twitter Tips for Travel Agents” By: Amanda Bates.  KMH Travel Group.  (May 24, 2016)

Image courtesy of KHM Travel Group’s Twitter page.

Oh, Snap! By: Michelle Mullins

Here’s Why Las Vegas Hired DJ Khaled to Launch Its Snapchat Channel” By: Marty Swant. Ad Week. (July 6, 2016)

How 4 Destinations are Wooing Young Travelers on Snapchat” By: Marty Swant. Ad Week. (July 6, 2016)

“‘Snapchat is more personal’:An exploratory study on Snapchat behaviors and young adult interpersonal relationships” By: J. Mitchell Vaterlaus , Kathryn Barnett, Cesia Roche, Jimmy A. Young. In Computer in Human Behavior. (September 2016)

Why Smart Outreach Is the Future of Marketing” By: Chris Pentago. Business 2 Community. (October 21, 2016)

14 Top travelers and travel bloggers to follow on Snapchat” By: Katie Dawes. The Hostel Girl. (August 6, 2015)

“Surprise! Snapchat has a new name and now sells glasses” By: Abby Ohlheiser. The Washington Post. (September 24, 2016)

How To Advertise On Snapchat [Infographic]” By: Mediakix Team. Mediakix. (June 16, 2016)

Image courtesy of Lonely Planet on The Hostel Girl blog.

Taking Influence to New Heights By: Julia Shawver

A stage to engage: Social media use and corporate reputation” By: Corne Dijkmans, Peter Kerkhof, & Camiel J. Beukeboom. Tourism Management, Vol 47. (April, 2015)

The Top 40 Airlines: Who is the Star on Social Media?” By: Richard. Talkwalker. (July 21, 2015).

Can Influencer Marketing Really Motivate Purchases?” By: Justin Lafferty. Adweek. (March 31, 2016).

How Top Social Influencers Help Airline Companies Soar” By: Mediakix Team. Mediakix. (June 30, 2016)

Image courtesy of Amy Bartholomew on Instagram.

A ‘Gram Weighs a Ton By: Stephen Harran

Conrad Bolsters Instagram Strategy” By: Nicole Carlino (August 7, 2015)

Instagram and Marketing” By: Bruce Serlen (January, 2015)

Electronic Word-of-Mouth” By: Ismal Erken. International Journal of Management, Accounting and Economics (December 12, 2015)

Image courtesy of Hilton Waikoloa Village on Instagram.

CRM with a DM By: Haley Boerger

The 15 Best Recent Royal Caribbean Tweets” By: N/A. Royal Caribbean Blog. (Aug 6th 2015)

Cruise Law’s Six Year Anniversary on Twitter” By: Jim Walker. Cruise Law News. (March 6, 2015)

The advertising value of Twitter Ads: a study among Mexican Millennials” By: Enrique Murillo, María Merino, and Adriana Núñez. Review of Business Management. (April 24, 2015)

Image courtesy of Royal Carribean’s Twitter.

Business & Travel

Graphics courtesy of Haley Boerger

You’re Just My Type By: Michelle Mullins

Top Business Travel Bloggers Disclosed in New Readers’ Choice Poll” By: USA Today. 10BEST: Trust Travel & Lifestyle Advice in USA Today. (2016)

Tourism Blogging Motivations” By: Mao-Ying Wu and Phillip L. Pearce. Journal of Travel Research, Vol. 55 Issue 4. (April, 2016)

5 Tips for Creating Powerful Brand Advocates” By: Kimberlee Morrison. Ad Week: Social Times. (March 5, 2015)

Image courtesy of Business Travel Destinations.

Crisis Mode: Fight or Flight? By: Julia Shawver

How To Use Social Media To Improve Crisis Communications” By: Ronn Torossian. Forbes CommunityVoice. (September 9, 2016)

How to Balance Timeliness and Accuracy in Your Crisis Response” By: Melissa Agnes. (September 20, 2016)

The Effectiveness of Crisis Communication Strategies on Sina Weibo in Relation to Chinese Public’s Acceptance of These Strategies” By: Cindy S. B. Ngai & Yan Jin. Journal of Business and Technical Communication Vol 30 Issue 4. (June 14, 2016)

Seven Dimensions of Crisis Communication Management: A Strategic Analysis and Planning Model” By: James Lukaszewski. The Lukaszewski Group. (2016)

Reservation Preservation By: Stephen Harran

Exploring the impact of social media on hotel service performance a sentimental analysis approach”  By: Wenjing Duan, Yang Yu, Qing Cao, and Stuart Levy. Cornell Hospitality Quarterly (2016)

Hotel assessment through social media: the case of tripadvisor” By: Sebastian Molinillo Tourism & Management Studies (January 19, 2016)

Technology-advances revolutionize hotel operations” By: Esther Hertzfeld                       Hotel 2015)

Image courtesy of Hilton in San Francisco’s Financial District’s website.

The Floating C-Suite By: Haley Boerger

Business on Board” By: Conference & Incentive Travel. Haymarket Business Publications Ltd (May 1, 2015)

Ideas For Your Company Holiday Party” By: Tyler Keoppell. A Hull of A Good Time. (October 26, 2015)

Morning Meeting on-the River Thames” By: Jack Hart. West End on the Thames. (February 19, 2016)

Image courtesy of West End on the Thames.

B2B to Victory By: Daniel Brammer

3 Differences Between B2C and B2B Social Media Marketing” By: Ben Green. Oktopost. (February 22, 2015)

Collaborating Pivotal Suppliers: Complementarities, Flexibility, and Standard Communication between Airline Companies and Travel Agencies” By: Chien Chi Yeh, Edward C.S. Ku, Ching Hua Ho.  Elsevier.  (May 15, 2016)

How to Build and Strengthen B2B Relationships with Social Media” By: Dhariana Lozano.  Dharilo.  (March 22, 2016)

Image courtesy of BrightTALK Blog.

Leisure & Tourism  

Graphics courtesy of Haley Boerger

Don’t Be a Secret Agent By: Daniel Brammer

Social Media Marketing for Travel Agents” By: Claire Grayston. wishpond. (March 17, 2015)

Travel Agent Guide: 5 Steps to Social Media Success” By: Valerie Chen. TravelAgeWest. (February 1, 2016)

Why and How Travel Agents Should Use Social Media” By: Diana Coza.  Travel Technologies & Solution.  (January 26, 2015)

2016 Survival Guide” By: Adam Leposa, Joe Pike, Natalie Maneval, and Susan J. Young. TravelAgent. (January 11, 2016)

Image courtesy of Agent SociaLink on Facebook.

Follow Me to Social Traveling  By: Michelle Mullins

Exploring reflective learning during the extended consumption of life experiences” By: Carmela Bosangit and Catherine Demangeot. Journal of Business Research. (January 2016)

How a Sweet, Simple Instagram Photo Gave Rise to a Sweeping Global Travel Brand” By: Lauren Johnson. Ad Week. (July 4, 2016)

5 Instagram Users Who Have Turned Traveling Into a Lifestyle Brand ” By:  Jameson Fleming. Ad Week. (July 6, 2016)

I Did Not Quit My Job to Travel the World“By: Tausha Cowman. The Globe Getter. (February 24, 2015)

Image courtesy of Michelle Mullins.

Flying High with Service & Content By: Julia Shawver

What Airlines Get Right About Content Marketing” By: Tanya S. contentwriters (April 8, 2016)

Reach and Engagement: Making the Most of Social Media Marketing” By: Subramanian Ramachandran. tfmainsights (March 26, 2105).

Using social media to improve customer engagement and promote products and services” By: Kristie VanAuken. Journal of Airport Management Vol 9 No. 2. (January 1, 2015).

Image courtesy of American Airlines’ Twitter page.

Worldwide to Bedside By: Stephen Harran

The future of social media marketing” By: Carrie Finley-Bajak. Travel Weekly, North Star Travel Group. (September 15, 2016)

The marketing effectiveness of social media in the hotel industry” By: Xi Y. Leung  Journal of Hospitality & Tourism Research, Vol. 39, No. 2 (May, 2015)

Social media use in european hotels benefits and main challenges” By: Nigel Lockett  Tourism & Management Studies. (March 19, 2015)

Image courtesy of Digiday.

Contests, Hashtags, & FOMO, Oh My! By: Haley Boerger

 “The Cruise Market: not just for the middle-aged and elderlyEye For Travel. (September 14, 2015)

  “15 Best Social Media Campaigns of 2015” By: Alan Cassinelli. Postano. (December 21, 2015)

  “Ocean Outlook: What’s Trending” By: Questex Media Group. Luxury Travel Advisor. (September 3, 2015)

Image courtesy of Royal Caribbean’s Instagram page, photo pictured taken by Dmitry Starkin.


Graphics courtesy of Haley Boerger

Why Tour When You can Explore? By: Michelle Mullins

The traveler as author: examining self-presentation and discourse in the (self) published travel blog”  By: Deepti Ruth Azariah.  Media, Culture & Society Vol. 38 Issue 6. (September 2016)

How Travel Writing Evolved Into Travel Blogging, and What Brands Get From Both” By: Nicole Spector.  AdWeek.  (July 8, 2016)

This Survey Shows How Much Travel Bloggers Spend on Trips and Where They Like to Go” By: Tim Baysinger.  AdWeek. (October 30, 2015)

Business Dinner Etiquette that Impresses” By: TripCase Crew. Trip Case. (September 30, 2015)

Image courtesy of Delta Airline’s blog.

Listening: Don’t Wing it By: Julia Shawver

How The World’s Top 7 Airlines Use Social Media” By: Sahail Ashraf. Locowise Blog. (July 10, 2015)

Getting to Know Your Digital-Age Customers: An Airline Industry Case Study” By: Milan Bhatt. Business Intelligence Journal Vol. 21 Issue 3. (September 1, 2016)

6 Unforgettable Lessons from Southwest Airlines Social Media Crisis” By: Jay Baer. TheConvince and Convert Blog. (July 21, 2016)

Image courtesy of Southwest Airlines’ Facebook page.

Tweets Save Fleets By: Haley Boerger

John Heald’s Blog” By: John Heald. John Heald’s Blog: Carnival’s Senior Cruise Director. (2016)

Lost at Sea: How Social Media is Helping Cruise Lines Attract Millennials” By:Mike Baker. Crimson Hexagon. (2016)

Using Twitter Data for Cruise Tourism Marketing and Research” By: Seunghyun “Brian” Park, Chihyung “Michael” Ok & Bongsug “Kevin” Chae.  Journal of Travel & Tourism Marketing. (September 4, 2015)

Image courtesy of John Heald’s blog.

Making Lobbies a Homepage By: Stephen Harran

The influence of embedded social media channels on travelers gratifications satisfaction and purchase intentions” By: Ajay Aluri. The Cornell Hospitality Quarterly (2015) 

Make social media work for your hotel via storytelling” By: Danielle Smith. (January 15, 2016)

Study measures industry impact of social media” By: Stefani C. O’Connor. (June 7, 2016)

Image Courtesy of

Travel Smarter, Not Harder By: Daniel Brammer

New Study Finds That Travel Agents Save Consumers an Average of $452 Per Trip” By: Richard D’Ambrosio.  travelmarket report. (May 5, 2016)

Six Reasons Travel Agents are Back” By: Jessica Montevago. Travelmarket Report. (June 21, 2016)

Travel Agencies’ Marketing Orientation with Reference to a 50+ Consumer” By: Agnieszka Sawińska. Tourism in Southern and Eastern Europe, Vol. 3. (April 29, 2015)

Image Courtesy of Westside International Travel.


Image courtesy of Julia Shawver